Google Web Designer provides a set of components that let you add image galleries, maps, visual effects, and other functionality to your websites and advertisements. You can customize events to trigger based on user actions, or at specific points in time. For video ads, you can also edit video and audio clips.

A preference set is a container of various preference settings declaringthe choices, desires, course of actions, or customizations per actor, group,or scope. A preference set captures the related properties for somefunctional area.

Google Web Designer is a free software tool available for download on both Windows and Mac computers. It does not have any subscription plans or pricing tiers, and users can access all of its features and functionality at no cost.